The Client
Trusted Locksmith Service provides residential, commercial, and automotive locksmith services across the Greater Toronto Area and Southern Ontario. They offer emergency lockout services, lock installation, key cutting, and security system upgrades.
The Challenge
Locksmith advertising is uniquely challenging due to the prevalence of scam locksmith operations that flood Google Ads with low-quality, misleading ads. Legitimate locksmiths need to stand out in a space polluted by bait-and-switch operators.
- Scam competition — fake locksmith companies with misleading pricing dominate the ads landscape
- Emergency intent — 70%+ of locksmith searches are urgent ("locked out of car," "emergency locksmith") requiring immediate response
- Geographic complexity — GTA is a large metropolitan area spanning multiple cities and municipalities
- CAD currency — managing campaigns in Canadian dollars with different competitive dynamics than US markets
Our Approach
- Emergency-focused Search campaigns — high-bid, always-on campaigns targeting urgent lockout queries
- Service-specific campaigns — separate campaigns for residential, commercial, and automotive locksmith services
- City-level geo-targeting — campaigns tailored to Toronto, Mississauga, Brampton, Scarborough, and surrounding areas
- Trust-building ad copy — emphasizing licensed, insured, and verified credentials to differentiate from scam operators
- After-hours bidding — increasing bids during evenings and weekends when lockout emergencies peak
The Results
- 7,415 qualified service leads
- $191,220 CAD in total ad spend
- $25.79 CAD average cost per lead — excellent for emergency service calls that typically generate $150-500+ per job
- Consistent lead flow across all GTA cities and surrounding areas
What the Client Says
"The locksmith industry in Toronto is full of scammers who make it harder for legitimate businesses to advertise. Live PPC Ads built campaigns that make our credibility obvious — licensed, insured, real reviews. Our call volume has tripled since we started working together."
— Owner, Trusted Locksmith Service
About This Campaign
Industry: Home Services — Locksmith Platforms: Google Ads Location: GTA / Southern Ontario, Canada