The Client
Smeraglia Enterprises — operating as Smeraglia Teddy Bear Goldendoodles — is a premium dog breeder in Sweet Home, Alabama. They breed English Goldendoodles, Schnoodles, and Twoodles, with every puppy receiving temperament testing, allergy testing, and "Puppy Prep School" training before placement.
Self-positioned as the #1 Goldendoodle Breeder in the U.S., their puppies sell for $2,000-5,000+ each, with waitlists that can extend months.
The Challenge
Most people wouldn't associate a dog breeder with a near-million-dollar Google Ads budget. But premium puppies are a high-value product:
- High customer lifetime value — each puppy sale represents $2,000-5,000+ in revenue, plus accessories, training, and health supplies
- Nationwide demand — families across the US want hypoallergenic, low-shedding dogs, but breeding operations are local
- Emotional purchase decision — puppy buying is highly emotional and research-heavy, requiring trust-building throughout the funnel
- Waitlist management — the goal isn't just leads, it's building a qualified waitlist of serious buyers willing to wait and pay premium prices
Our Approach
- Breed-specific Search campaigns — targeting "goldendoodle puppies for sale," "English goldendoodle breeder," "hypoallergenic puppies near me"
- Allergy-focused targeting — campaigns specifically for families searching for allergy-friendly dogs
- Display prospecting — reaching dog lovers and families browsing pet-related content
- Performance Max — audience signals targeting pet owners, families with children, and high-household-income demographics (premium puppy buyers)
- Waitlist-focused conversion — optimizing for inquiry form submissions and calls that feed directly into their waitlist system
The Results
- 215,606 puppy inquiry leads
- $851,952 in total ad spend
- $3.95 average cost per lead — extraordinarily efficient given the $2,000-5,000+ value per puppy sale
- Even modest conversion rates of these leads generate millions in revenue
- Consistent waitlist pipeline ensuring healthy demand for every litter
What the Client Says
"When we first talked about spending this much on Google Ads for a dog breeding business, I was skeptical. But the math works — at $4 per lead and $3,000+ per puppy, the ROI is extraordinary. Live PPC Ads built a lead machine that keeps our waitlist full year-round. Our puppies find loving homes faster, and our business has never been healthier."
— Owner, Smeraglia Enterprises
About This Campaign
Industry: Pet Services — Premium Dog Breeding Platforms: Google Ads (Search, Display, PMax) Location: Sweet Home, AL (ships nationwide)