The Client
SB Home Offers is a national cash home buying company that purchases properties directly from homeowners. They serve motivated sellers who need to sell quickly — foreclosures, inherited properties, divorce situations, and distressed properties.
The Challenge
The "we buy houses" space is one of the most competitive PPC verticals in real estate:
- Extreme competition — hundreds of cash buyers nationwide competing for the same motivated seller keywords
- Lead quality variability — many leads are tire-kickers; the real value is in truly motivated sellers
- High CPCs — "sell my house fast" and "cash home buyer" keywords cost $20-60+ per click
- Nationwide scale — serving the entire US means managing geographic bidding across hundreds of markets
Our Approach
- High-intent keyword targeting — focusing on urgency signals: "sell my house fast," "cash offer on my home," "we buy houses"
- City-level campaign segmentation — different bidding strategies for high-value vs. lower-value real estate markets
- Aggressive negative keyword management — filtering out realtor-seeking queries, home valuations, and rental inquiries
- Landing page alignment — ensuring ads connect to location-specific landing pages with clear cash offer CTAs
The Results
- 5,372 motivated seller leads
- $426,671 in total ad spend
- $79.43 average cost per lead — competitive in the cash home buying space
- National coverage generating leads across the entire United States
What the Client Says
"Cash home buying is a numbers game — you need a consistent pipeline of motivated sellers. Live PPC Ads delivers that pipeline day in, day out. Their negative keyword work is what separates them from other agencies we've used — they actually filter out the junk so our acquisitions team only talks to real sellers."
— CEO, SB Home Offers
About This Campaign
Industry: Real Estate — Cash Home Buying Platforms: Google Ads Location: USA (nationwide)