The Client
New Vintage Handbags is a luxury e-commerce retailer specializing in authenticated pre-owned and new designer handbags from brands like Louis Vuitton, Chanel, Gucci, and Hermes. Operating through newvintagehandbags.com, they offer discerning shoppers access to coveted luxury pieces at below-retail prices with authentication guarantees.
The Challenge
- Luxury e-commerce requires building immediate trust online, as customers are spending hundreds to thousands of dollars on a single item from a retailer they may not know.
- Google's Shopping policies for luxury goods require careful product feed management to avoid disapprovals related to authenticity claims and brand name usage.
- The resale luxury market is dominated by platforms like The RealReal, Vestiaire Collective, and Rebag, all with substantial brand recognition and ad budgets.
- High average order values ($800+) mean conversion cycles are longer and click-to-purchase ratios are lower than typical e-commerce, requiring patient bidding strategies.
Our Approach
- Optimized the product feed with brand-specific titles, condition descriptions, and authentication messaging that met Google's policies while maximizing relevance in Shopping results.
- Built Search campaigns around brand + style queries ("pre-owned Louis Vuitton Neverfull," "vintage Chanel classic flap") where purchase intent is highest and competition from resale platforms is manageable.
- Created trust-focused ad copy highlighting authentication guarantees, return policies, and customer reviews to overcome the trust barrier inherent in high-value online purchases.
- Deployed remarketing campaigns with 90-day windows targeting past browsers with the specific bags they viewed, recognizing that luxury purchase decisions often take weeks.
- Implemented audience signals targeting high-income demographics, luxury fashion interest segments, and in-market audiences for designer accessories.
The Results
- Generated $1.39 million in luxury handbag revenue on $189K in total spend, delivering a strong 7.3x ROAS.
- Drove 1,200+ conversions with an average order value exceeding $1,150, reflecting the premium nature of the inventory.
- Brand-specific Search campaigns generated the highest ROAS in the account at 9.8x, proving that targeting specific designer + model queries captures the most qualified buyers.
- Remarketing campaigns recovered an estimated $280K in revenue from visitors who initially browsed but didn't purchase on their first visit.
- Product feed optimization reduced disapproval rates from 15% to under 2%, unlocking hundreds of additional products for Shopping ads.
What the Client Says
"Selling luxury handbags online requires a different level of sophistication in advertising. Live PPC Ads understood that from day one. They built campaigns that attract serious buyers -- not bargain hunters -- and the quality of our traffic improved dramatically."
-- CEO, New Vintage Handbags
About This Campaign
This engagement covers Google Shopping, Search, and Performance Max campaign management for luxury e-commerce. Revenue tracking is integrated through Google Ads and the New Vintage Handbags Shopify storefront.