The Client
Lone Star Pro Services is a home services company based in Texas, providing a range of residential and commercial maintenance, repair, and improvement services to homeowners across the state.
The Challenge
- Broad service category — home services encompasses everything from HVAC to plumbing to electrical, each requiring different keyword strategies
- Texas-scale geography — the state's size means service areas must be carefully defined and targeted
- Seasonal demand — Texas heat drives HVAC demand in summer, while other services see different seasonal patterns
- Competition from national brands — HomeAdvisor, Angi, and thumbtack compete for the same leads
Our Approach
- Service-specific campaign architecture — separate campaigns per service category to optimize messaging and bidding independently
- City-level geo-targeting across Texas service areas
- Emergency intent capture — high-bid campaigns for urgent repair queries
- Call-priority optimization — phone calls are the primary conversion for emergency and immediate-need services
- Daily optimization through Ad Campaign Concierge™ — bid adjustments, negative keyword refinement, and performance monitoring
The Results
- 6,519 qualified service leads
- $408,427 in total ad spend
- $62.65 average cost per lead — competitive for home services where job values typically range from $200-10,000+
- Consistent service call volume across all Texas coverage areas
What the Client Says
"Texas is a big state with a lot of competition. Live PPC Ads keeps our campaigns laser-focused on the areas and services where we make the most money. The lead flow is steady and the quality is consistently high."
— Owner, Lone Star Pro Services
About This Campaign
Industry: Home Services Platforms: Google Ads Location: Texas