The Client
Juke Audio designs and sells whole-home audio systems directly to consumers through jukeaudio.com. Their product line includes wireless amplifiers, in-ceiling speakers, and complete multi-room audio packages that compete with established names like Sonos and Bose at a fraction of the price point.
The Challenge
- Competing in the consumer electronics space against billion-dollar brands with exponentially larger marketing budgets and near-total brand recognition.
- High average order values (often exceeding $500) meant longer consideration cycles and multiple touchpoints before purchase, complicating attribution.
- The product category required significant education -- most shoppers didn't know whole-home audio systems existed at accessible price points.
- Previous ad campaigns treated all products identically, missing the opportunity to build separate funnels for entry-level buyers versus full-system purchasers.
Our Approach
- Architected a full-funnel campaign strategy with awareness-stage Display campaigns feeding into high-intent Search and Shopping campaigns, each with distinct audiences and messaging.
- Created product-tier segmentation separating individual speakers, amplifiers, and complete system bundles into separate campaign groups with unique bidding targets reflecting their different margins and conversion windows.
- Built custom audiences from competitor brand searches, home renovation interest segments, and smart home enthusiast communities to reach buyers at the exact moment of consideration.
- Developed a Search campaign strategy targeting both branded defense terms and category-level queries like "best whole home audio system" and "wireless multi-room speakers."
- Implemented value-based bidding with conversion value rules that weighted full-system purchases higher, training Google's algorithm to pursue the most profitable customers.
The Results
- Generated $7.36 million in tracked revenue on $1.4M in total ad spend, delivering a 5.3x ROAS across all campaigns and channels.
- Drove 9,700+ conversions with the average order value climbing 18% as campaign optimization shifted budget toward full-system bundle campaigns.
- Search campaigns capturing competitor brand queries alone accounted for over $1.2M in attributed revenue, proving the conquest strategy's effectiveness.
- Performance Max campaigns expanded reach into YouTube and Discovery placements, contributing 30% of total conversions at a 4.8x ROAS.
- Month-over-month revenue growth averaged 12% for the first 18 months of the engagement without requiring proportional spend increases.
What the Client Says
"The team at Live PPC Ads didn't just run our ads -- they built an entire acquisition engine. They understood that selling a $700 audio system is fundamentally different from selling a $30 accessory, and they structured everything accordingly. The growth we've seen has been remarkable."
-- CEO, Juke Audio
About This Campaign
This engagement spans a multi-year partnership covering Search, Shopping, Performance Max, and Display campaigns. Revenue is tracked through Google Ads conversion tracking integrated with the Juke Audio e-commerce platform.