The Client
HRT.org is an online health and wellness retailer specializing in ZRT Lab test kits (saliva hormone testing, cortisol panels, neurotransmitter tests, adrenal stress tests) and telehealth hormone replacement therapy (HRT) services. They operate on Shopify, shipping nationwide.
The Challenge
Health product advertising on Google faces unique obstacles:
- Healthcare advertising policies — Google's health product restrictions require careful ad copy and landing page compliance
- Sensitive product category — hormone testing and HRT services require trust-building in ad messaging
- Niche audience — the market for at-home hormone test kits is growing but still relatively small compared to mainstream health products
- Education-heavy purchase path — buyers often need to understand what they're testing for before purchasing, creating a longer decision cycle
Our Approach
- Intent-focused Search campaigns — targeting specific test queries ("saliva hormone test kit," "cortisol test at home," "neurotransmitter test kit") where purchase intent is clear
- Shopping campaigns for product visibility across Google's Shopping tab and partner networks
- Performance Max with health-conscious audience signals to expand reach while maintaining relevance
- Compliant ad copy — carefully crafted messaging that passes healthcare advertising review while still being compelling
- Educational content alignment — driving traffic to product pages that educate and convert simultaneously
The Results
- $688,397 in tracked e-commerce revenue
- $130,733 in total ad spend
- 5.3x ROAS — strong return in a compliance-heavy healthcare vertical
- 3,497 purchase conversions
- Zero policy violations — maintained full compliance with Google's healthcare advertising policies
What the Client Says
"Health products are a minefield for advertising. Live PPC Ads navigated Google's healthcare policies while still delivering strong results. Our revenue has grown steadily, and we've never had an ad account suspended — which is more than we can say for our previous agency."
— Marketing Director, HRT.org
About This Campaign
Industry: E-Commerce — Health & Wellness Platforms: Google Ads (Search, Shopping, PMax) Account Duration: 2022 — Present (ongoing)