The Client
Easy Fix Appliance is a premium appliance repair service in the San Mateo Bay Area, California. They specialize in high-end brands including Sub-Zero, Wolf, Viking, Thermador, Bosch, and Miele — the luxury appliance segment where repair jobs routinely range from $300 to $2,000+.
The Challenge
- Hyper-local targeting — the Bay Area is a specific geographic market requiring precise targeting to avoid wasting spend on clicks from outside the service area
- Premium positioning — they need to attract homeowners with expensive appliances, not bargain-hunters looking for the cheapest repair
- High job value — with average tickets of $500+, every lead has significant revenue potential, making cost per lead secondary to lead quality
- Brand-specific demand — customers search for "Sub-Zero repair near me" not just "appliance repair"
Our Approach
- Brand-specific Search campaigns targeting "[brand] repair [city]" queries for each premium manufacturer they service
- Tight geographic targeting — Bay Area cities and zip codes only, with radius exclusions for areas outside the service range
- Call-focused optimization — phone calls are the primary conversion, with call tracking and extensions prioritized
- Premium ad positioning — bidding for top positions since homeowners with $10,000+ refrigerators expect to find established, reputable repair services
The Results
- 3,027 qualified service leads
- $109,061 in total ad spend
- $36 average cost per lead — exceptional for high-ticket appliance repair where each job averages $500+
- Estimated 27x+ ROI based on average job value vs. cost per lead
What the Client Says
"Our business is built on trust — when someone's $15,000 Sub-Zero stops working, they need someone they can rely on. Live PPC Ads makes sure we're the first call they make. The lead quality is excellent, and the cost per lead gives us incredible margins."
— Owner, Easy Fix Appliance
About This Campaign
Industry: Home Services — Premium Appliance Repair Platforms: Google Ads Location: San Mateo Bay Area, CA