The Client
Delos Psych is a healthcare organization specializing in psychological evaluations, therapy services, and mental wellness programs. Operating through delospsych.com, they serve patients across the United States with both in-person and telehealth options, focusing on evidence-based treatment approaches.
The Challenge
- Healthcare advertising on Google is heavily regulated, with strict policies around medical claims, restricted content, and certification requirements that limit ad copy options.
- The psychology and mental health space carries significant stigma, meaning ad messaging needed to be sensitive and approachable while still driving conversions.
- Patient acquisition costs in healthcare are typically high, and previous campaigns failed to differentiate between high-value service inquiries and low-intent informational searches.
- Competition from large healthcare networks and telehealth platforms (BetterHelp, Talkspace) with substantial marketing budgets made it difficult to maintain visibility.
Our Approach
- Developed compliant ad copy frameworks that met Google's healthcare advertising policies while communicating the practice's value proposition clearly and empathetically.
- Built tightly themed Search campaigns around specific service lines (evaluations, therapy modalities, conditions treated), each with dedicated landing pages that matched user intent.
- Implemented call tracking and form submission tracking to attribute every patient inquiry back to the originating campaign and keyword.
- Used geographic bid adjustments to concentrate spend in metro areas with the highest patient conversion rates, while maintaining telehealth campaigns at a national level.
- Created remarketing lists with extended attribution windows (90 days) to account for the longer decision-making process typical of healthcare services.
The Results
- Generated $5.0 million in tracked revenue on just $319K in total spend, achieving an outstanding 15.7x ROAS -- among the highest across our entire client portfolio.
- Drove 1,600+ qualified patient conversions including appointment bookings, phone consultations, and intake form submissions.
- Reduced cost-per-patient-acquisition by 52% within the first year through continuous keyword refinement and quality score improvements.
- Maintained full compliance with Google's healthcare advertising policies throughout the engagement, with zero ad disapprovals related to policy violations.
- Increased appointment volume by 3x without requiring proportional budget increases, driven by improved campaign quality and conversion rate optimization.
What the Client Says
"Finding an advertising partner who understands healthcare compliance AND delivers real results is incredibly rare. Live PPC Ads did both. Our patient pipeline has never been stronger, and the return on our ad investment has exceeded every projection we set."
-- Practice Administrator, Delos Psych
About This Campaign
This engagement covers ongoing Google Ads Search and Performance Max campaign management within healthcare advertising compliance guidelines. Revenue attribution is tracked through integrated call tracking and patient intake systems.