The Client
BODYARMOR Medical Supply is a surgeon-founded online retailer specializing in wound care products — cleansers, barrier films, dressing sheets, and healing supplements. They also operate "Armor Academy," an educational content hub covering wound care, nutrition, and natural healing alternatives.
What makes them unique: they donate a portion of every sale to assist wounded US military veterans.
The Challenge
- Medical product advertising restrictions — Google's healthcare policies require careful compliance
- Competition from established medical supply chains — competing against companies with decades of brand recognition
- Education-heavy purchase path — many customers don't know which wound care products they need
- Trust requirements — medical products demand credibility signals that go beyond standard e-commerce
Our Approach
- Condition-specific Search campaigns — targeting wound care needs by type (surgical wounds, chronic wounds, burns, diabetic ulcers)
- Product-specific Shopping — featuring their specialty products with clear medical-grade positioning
- Performance Max — audience signals targeting healthcare professionals, home caregivers, and patients managing chronic conditions
- Compliance-first approach — all campaigns reviewed for medical advertising policy compliance
- Content alignment — driving traffic to Armor Academy educational content that builds trust and converts
The Results
- 6,683 qualified leads and purchases
- $155,672 in total ad spend
- $23.30 average cost per lead — competitive for medical supplies
- Mission-driven growth — every sale supports their veteran assistance program
What the Client Says
"As a surgeon, I know wound care products save lives. But selling them online requires reaching the right people at the right time. Live PPC Ads built campaigns that connect patients and caregivers with the products they need, while keeping us compliant with every medical advertising regulation."
— Founder & General Surgeon, BODYARMOR Medical Supply
About This Campaign
Industry: Healthcare — Medical Supplies Platforms: Google Ads (Search, Shopping, PMax) Location: USA (nationwide, DTC)