The Client
BanyanWay is a modern Indian matchmaking service serving the Indian-American community across the United States. They offer two tiers: the Connect platform for self-directed matching and the Signature premium service with dedicated matchmakers and Calendly-based consultations.
The Challenge
- Niche cultural market — targeting Indian-Americans looking for marriage-oriented relationships, not casual dating
- Dual product challenge — marketing both a self-service platform and a premium matchmaking service requires different messaging and conversion paths
- Competition from free apps — competing against free dating apps (Dil Mil, Hinge) as well as traditional matchmaking services
- Trust and cultural sensitivity — ad messaging must resonate with both progressive and traditional family values
Our Approach
- Google Ads Search — targeting intent-driven queries like "Indian matchmaking service," "Indian marriage bureau USA," "professional matchmaker"
- Meta Ads prospecting — reaching Indian-American professionals through interest and demographic targeting on Facebook and Instagram
- Performance Max — expanding reach with audience signals targeting South Asian communities, professionals, and marriage-minded demographics
- Dual conversion tracking — separate tracking for Connect sign-ups vs. Signature consultation bookings to optimize each funnel independently
The Results
- 5,071 qualified sign-ups (Connect + Signature combined)
- $71,468 in total ad spend
- $14.09 average cost per sign-up — exceptional for a matchmaking/dating service
- Multi-platform reach across Google and Meta connecting with the Indian-American community nationwide
What the Client Says
"BanyanWay is a unique product — we're not a dating app, we're a matchmaking service rooted in Indian values. Live PPC Ads understood that distinction from day one. Their targeting is precise, the messaging resonates with our community, and the sign-up cost is well below our target."
— Founder, BanyanWay
About This Campaign
Industry: Services — Matchmaking Platforms: Google Ads, Meta Ads Location: USA (nationwide, Indian-American community)