The Client
Assist Mobility sells mobility aids, assistive devices, and accessibility products through assistmobility.com. Their catalog includes wheelchairs, scooters, lift chairs, ramps, and daily living aids -- products that make a real difference in their customers' quality of life. They ship nationwide and serve an aging population that increasingly shops online.
The Challenge
- The mobility products market serves an older demographic that often relies on family members or caregivers to research and purchase online, creating a complex buyer journey.
- Many product searches in this space are informational (Medicare coverage, product comparisons, reviews) rather than transactional, requiring precise keyword targeting to avoid wasted spend.
- Large medical supply companies and Amazon listings dominate Shopping results, making it difficult for a specialized retailer to win impression share on competitive products.
- Average order values are high ($300-$2,000+) but purchase frequency is low, meaning every conversion opportunity is critical.
Our Approach
- Built Shopping campaigns segmented by product category and price point, with aggressive bids on high-value items (power scooters, lift chairs) where a single sale justifies significant ad spend.
- Created Search campaigns targeting product-specific, purchase-ready queries ("buy electric wheelchair online," "lift recliner free shipping") while filtering out Medicare, insurance, and review-focused searches.
- Developed ad copy that emphasized trust signals: free shipping, satisfaction guarantees, and customer support availability -- critical factors for this audience.
- Deployed remarketing campaigns with extended lookback windows (60+ days) to account for the longer research and decision cycle typical of high-value assistive device purchases.
- Used age and household income audience signals to focus spend on demographics most likely to purchase without caregiver assistance.
The Results
- Generated $2.24 million in revenue on just $160K in total spend, achieving an outstanding 13.9x ROAS -- one of the highest returns in our portfolio.
- Drove 5,900+ conversions with an average order value exceeding $380, reflecting the premium nature of the product catalog.
- Shopping campaigns on high-value items (power scooters, lift chairs) achieved a 19x ROAS, vastly outperforming lower-ticket accessory campaigns.
- Remarketing campaigns converted at 4.5x the rate of prospecting campaigns, validating the extended consideration cycle approach.
- Cost-per-acquisition averaged $27 -- remarkably efficient for products with average order values in the hundreds of dollars.
What the Client Says
"Our products genuinely improve lives, so finding the right customers matters to us beyond just revenue. Live PPC Ads connected us with the people who need our products most, and the efficiency of the campaigns has allowed us to keep prices accessible."
-- Owner, Assist Mobility
About This Campaign
This engagement covers Google Shopping, Search, and Performance Max campaign management. Revenue is tracked through Google Ads conversion integration with the Assist Mobility e-commerce storefront.